By Stan Rezaee
It's a common fact in the gaming community that Capcom is in trouble. The brand that created classics like Resident Evil and Street Fighter may not survive in the age of the eight generation consoles unless the leadership gets their act together.
So how did this respected brand end up in such a petty ditch?
It all started with the release of Resident Evil 5, an action game that is being mistaken for a horror game, which disappointed many traditional fans. Its ok success was followed by the train wreck of a game that was called Resident Evil 6. In between they also released another disastrous game (Resident Evil: Operation Raccoon City) while invoked the ire of their fan base with DmC: Devil May Cry.
So did the top guys at Capcom take some time to reflect on their mistakes and try to learn from them? No, they blamed it all on their fan base "growing old".
As a gamer and a longtime fan who played Street Fighter, Resident Evil and Dino Crisis back in the days; it pains me to see Capcom making the same mistakes that J.C. Penny made not too long ago.
Anyone who follows business is all too familiar with the tragedy of J.C. Penny, a respected retailer that is in decline. Back in 2011; Ron Johnson was appointed CEO with the aim of rebranding the store in attempt to attract new customers. The proposed gimmicks instead turned the store into a sinking ship that has only slightly began to recover.
If Capcom thinks that best way to introduce it to a new generation to the Resident Evil series is with gimmicks like product placement in fashion magazines or opening theme restaurants, then its best advised for the true talents to start typing their resumes and be ready to abandon ship.
This may be a shocker to Capcom, but the fans really don't want to see the brand that brought them so much joy to go under. The fans are angry because the they are concerned about the future of the brand and the direction their iconic franchises are going.
So how could Capcom save itself? How about actually listening to the fans, you know the people who have paid good money in the past for an amazing game. So what do the fans want? A good game that keeps its core elements that identify it with the brand and genre.
Read any online forum regarding Resident Evil and you will stumble across a conversation about how the series needs a reboot while going back to its core elements.
The premise of a zombie virus has been overplayed and its time to make a new Resident Evil. What made the game so great was that it was a modern Frankenstein that served as a warning regarding the evils of unchecked ethics of scientific progression (and reaffirming the notion that pharmaceutical companies are assholes).
Even in 2013 there are concerns about the impact that scientific progression could have on society without the guidance of proper ethics. Resident Evil could be the pop culture medium that demonstrates the catastrophe in an entertaining format.
Also stop pandering to casual gamers by dumbing down your games! Making a game for a demographic who buys a dumb game maybe twice a year (casual gamers) while marginalizing the ones who buy +7 challenging games (real gamers) is a stupid marketing plan. If someone is too stupid to understand your game, they will not be interested in a sequel that has been dumb down.
As Holden McNeil (played by Ben Afflack) says to Banky Edwards (Jason Lee) in the beginning of Chasing Amy, "Can I explain the audience principle to you? If you insult and accost them, then we have no audience!" These are great words of wisdom that Capcom should really follow.